Once your presale registration and automated messaging have wrapped up, it’s a great time to re-engage those fans who haven’t yet made a purchase. Reaching out while interest is still high can help convert more of your registrants into ticket buyers — and keep them engaged for future events.
Here are some effective follow-up strategies:
1. Send a follow-up message to non-purchasers
After your automated presale flows are complete, send a follow-up SMS or email to contacts who registered but haven’t purchased a ticket yet.
This is a simple but effective way to nudge them over the finish line.
You can:
Send while the presale is still open to capture those last-minute buyers.
Or, follow up once your general onsale begins to re-engage anyone who missed out on early access.
Pro tip: Highlight urgency (“Presale closes soon!”) or exclusivity (“Your early access is ending”) to encourage action.
2. Re-engage these contacts beyond the presale
Your presale registration doesn’t just build hype — it gives you valuable data about who’s interested in your events.
You can use this to create smarter, more personalized outreach:
Continue to promote the same event to registrants who haven’t purchased.
Re-engage these contacts for similar events or artists they may love.
Use insights like location or artist interest to tailor your messaging for future campaigns.
3. Retarget with Hive Ads
You can also retarget these contacts beyond email and SMS!
Create a segment of presale registrants who didn’t purchase and use Hive’s Ad functionality to reach them through Meta (Facebook and Instagram) ads.
This is a great way to stay top-of-mind and reach fans where they’re already scrolling — helping drive conversions even after the presale messaging ends.
Pro tip: Use creative that references the presale or upcoming onsale to remind fans what they’re missing.