Option 1: Create a Campaign from an Event
Generating a campaign from an event auto-populates most of the setup using Hive and Meta data.
What gets included:
A Meta interest targeting group based on the performers at the event
Excludes those who already purchased a ticket
A retargeting group made from Hive contacts who bought tickets to similar events
Event location is used for geographic targeting
Automatically puts the event date as the campaign end date
Placeholder media and ad copy, which you can customize
Where to find it:
From the Events page, select an event and click Quick Campaigns.
Or you can click into the actual event and in the Event Hub under the Quick Campaigns section select Ad Campaign.
Why use Quick Campaigns?
Saves time by skipping manual setup
Ensures consistency across similar campaigns
Helps new team members launch effective ads faster
Tip: Linked campaigns will appear in Event Hub reports, showing spend and performance data for the event and be available for export via PDF.
Option 2: Create a Campaign from a Past Meta Campaign
This option imports your past Meta campaign setup into Hive and creates a draft.
You can reuse:
Campaign name and objective
Targeting groups and ad set structure
Creative layouts and copy
Ideal if you’re promoting a repeat or similar event and want to build from a tested structure. Once imported, you can make any changes before publishing through Hive.
Where to find it:
Select Campaigns under Ads in the left hand navigation.
Then in the top right corner, click the drop down arrow from Create Campaign and select Copy past campaign.
Option 3: Create a Campaign from scratch
This option is great for when you want to run a campaign not tied to an event or if the event is not on your Events page.
Where to find it:
Go to the Campaigns page under Ads in the left hand navigation.
Once on the Campaigns page, in the top right corner select Create Campaign.
This will launch the Campaign builder with blank fields.