Hive Ads makes it easy to launch and manage Meta ad campaigns using your event data—like ticket buyers, subscribers, and on-site activity—without navigating Meta Ads Manager.
You can build a campaign from scratch, generate one directly from an event, or clone a previous high-performing campaign. Hive simplifies setup so you can focus on strategy and creative—not configuration and troubleshooting.
Why use Hive Ads?
Hive Ads is built specifically for event marketers, combining your first-party data with Meta’s ad network and allowing you to easily include your Conversions API to drive better performance and measurement.
With Hive Ads, you can:
Launch campaigns in minutes using events or past campaigns as your starting point
Target ticket buyers, subscribers, and real-time Hive segments
Automatically sync Custom Audiences—no CSV uploads or manual list management
Use Meta interests tied to your artists, performers, or genres
Track conversions more reliably with Meta’s Conversions API (CAPI)
Improve optimization using server-side Purchase event data from Hive
Preview ads in real time before publishing
Monitor performance in Hive, mapped directly to your events
Manage everything in one place—audiences, creative, spend, results, and event data
This means more accurate attribution, stronger optimization signals, and less wasted spend compared to relying on browser-only tracking.
What’s included in a Hive Ads campaign?
Audience Targeting
Hive segments (ticket buyers, engaged subscribers, contest entrants, etc.)
Meta Custom Audiences synced automatically
Interest audiences based on artists, genres, or location
Lookalikes created from your best-performing Hive segments
Creative Tools
Customizable ad copy, images, and video
Carousel ads to showcase multiple images in a single scrollable ad unit, built directly in Hive (no need to set up in Meta)
Auto-filled creative suggestions when generating from an event
Creative previews across Facebook and Instagram placements
Campaign Setup
Objective-specific settings (Traffic, Sales/Conversions)
Ability to select Ad Account and Facebook Page
Real-time validation and error handling to prevent Meta publishing issues
Publishing & Management
Save drafts before publishing
Publish campaigns directly to Meta from Hive
Troubleshoot errors with in-app guidance
Clone campaigns to reuse proven setups
Performance & Insights
Campaign and ad-level performance displayed directly in Hive
Metrics mapped back to events, making results easier to interpret
Retroactive syncing of stats when reconnecting your Meta account
Ability to add Meta’s Conversions API directly in Hive
What you need to use Hive Ads
A Meta Business Manager connected to Hive
A Meta Ad Account with admin/advertiser access and billing set up
A Facebook Page accessible to the selected Ad Account
(Recommended) A Meta Dataset configured for Pixel + Conversions API tracking