On User Tracking and Industry Standards on Privacy | CSS-Tricks
Prompted by my post on tracking, Chris does some soul searching about his own use of tracking.
I’m interested not just in the ethical concerns and my long-time complacency with industry norms, but also as someone who very literally sells advertising.
He brings up the point that advertisers expect to know how many people opened a particular email and how many people clicked on a particular link. I’m sure that’s right, but it’s also beside the point: what matters is how the receiver of the email feels about having that information tracked. If they haven’t given you permission to do it, you can’t just assume they’re okay with it.
Related links
EU ruling: tracking-based advertising by Google, Microsoft, Amazon, X, across Europe has no legal basis - Irish Council for Civil Liberties
It’s official. No matter how many annoying cookie consent banners you slap on a website, real-time bidding for behavioural adverts is illegal in Europe.
And before you go crying about advertising-supported businesses, this only applies to behavioural advertising, not contextual advertising …which works better anyway.
Ban Online Behavioral Advertising | Electronic Frontier Foundation
Targeted advertising based on online behavior doesn’t just hurt privacy. It also contributes to a range of other harms.
I very much agree with this call to action from the EFF.
Maybe we can finally get away from the ludicrious idea that behavioural advertising is the only possible form of effective advertising. It’s simply not true.
Is Momentum Shifting Toward a Ban on Behavioral Advertising? – The Markup
I really hope that Betteridge’s Law doesn’t apply to this headline.
Remove Trackers - CSS-Tricks
Laura and I are on the same page here.
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Prediction
What I’m hoping for in 2021.
Clean advertising
The greatest trick the devil ever pulled was convincing the world that behavioural advertising is more effective than contextual advertising.
GDPR and Google Analytics
Do you have permission for those third-party scripts?
Tracking
This post was deleted.
Responsibility
Fear of a third-party planet.