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The landing zone

Also sprach Wittgenstein:

Die Grenzen meiner Sprache bedeuten die Grenzen meiner Welt.

Or in English, thus spoke Wittgenstein:

The limits of my language mean the limits of my world.

Language and thinking are intertwined. I’m not saying there’s anything to the strong form of the Sapir-Whorf hypothesis but I think George Lakoff is onto something when he talks about political language.

There’s literal political language like saying “tax relief”—framing taxation as something burdensome that needs to be relieved. But our everyday language has plenty of framing devices that might subconsciously influence our thinking.

When it comes to technology, our framing of new technologies often comes from previous technologies. As a listener to a show, you might find yourself being encouraged to “tune in again next week” when you may never have turned a radio dial in your entire life.

In the early days of the web we used a lot of language from print. John Allsopp wrote about this in his classic article A Dao Of Web Design:

The web is a new medium, although it has emerged from the medium of printing, whose skills, design language and conventions strongly influence it. Yet it is often too shaped by that from which it sprang.

One outdated piece of language on the web is a framing device in two senses: “above the fold”. It’s a conceptual framing device that comes straight from print where newspapers were literally folded in half. It’s a literal framing device that puts the important content at the top of the page.

But there is no fold. We pretended that everyone’s screens were 640 by 480 pixels. Then we pretended that everyone’s screens were 800 by 600 pixels. But we never really knew. It was all a consensual hallucination. Even before mobile devices showed up there was never a single fold.

Even if you know that there’s no literal page fold on the web, using the phrase “above the fold” is still insidiously unhelpful.

So what’s the alternative? Well, James has what I think is an excellent framing:

The landing zone.

It’s the bit of the page where people first show up. It doesn’t have a defined boundary. The landing zone isn’t something separate to the rest of the page; the content landing zone merges into the rest of the content.

You don’t know where the landing zone ends, and that’s okay. It’s better than okay. It encourages you design in a way that still prioritises the most important content but without fooling yourself into thinking there’s some invisible boundary line.

Next time you’re discussing the design of a web page—whether it’s with a colleague or a client—try talking about the landing zone.

Frostapalooza

So Frostapalooza happened on Saturday.

It was joyous!

It all started back in July of last year when I got an email from Brad:

Next summer I’m turning 40, and I’m going to use that milestone as an excuse to play a big concert with and for all of my friends and family. It’ll sorta be like The Last Waltz, but with way more web nerds involved.

Originally it was slated for July of 2024, which was kind of awkward for me because it would clash with Belfast Trad Fest but I said to mark me down as interested. Then when the date got moved to August of 2024, it became more doable. I knew that Jessica and I would be making a transatlantic trip at some point anyway to see her parents, so we could try to combine the two.

In fact, the tentative plans we had to travel to the States in April of 2024 for the total solar eclipse ended up getting scrapped in favour of Brad’s shindig. That’s right—we chose rock’n’roll over the cosmic ballet.

Over the course of the last year, things began to shape up. There were playlists. There were spreadsheets. Dot voting was involved.

Anyone with any experience of playing live music was getting nervous. It’s hard enough to rehearse and soundcheck for a four piece, but Brad was planning to have over 40 musicians taking part!

We did what we could from afar, choosing which songs to play on, recording our parts and sending them onto Brad. Meanwhile Brad was practicing like hell with the core band. With Brad on bass and his brother Ian on drums for the whole night, we knew that the rhythm section would be tight.

A few months ago we booked our flights. We’d fly into to Boston first to hang out with Ethan and Liz (it had been too long!), then head down to Pittsburgh for Frostapalooza before heading on to Florida to meet up with Jessica’s parents.

When we got to Pittsburgh, we immediately met up with Chris and together we headed over to Brad’s for a rehearsal. We’d end up spending a lot of time playing music with Chris over the next couple of days. I loved every minute of it.

The evening before Frostapalooza, Brad threw a party at his place. It was great to meet so many of the other musicians he’d roped into this.

Then it was time for the big day. We had a whole afternoon to soundcheck, but we needed it. Drums, a percussion station, a horn section …not to mention all the people coming and going on different songs. Fortunately the tech folks at the venue were fantastic and handled it all with aplomb.

We finished soundchecking around 5:30pm. Doors were at 7pm. Time to change into our rock’n’roll outfits and hang out backstage getting nervous and excited.

Right before showtime, Brad gave a heartfelt little speech.

Then the fun really began.

I wasn’t playing on the first few songs so I got to watch the audience’s reaction as they realised what was in store. Maybe they thought this would be a cute gathering of Brad and his buddies jamming through some stuff. What they got was an incredibly tight powerhouse of energy from a seriously awesome collection of musicians.

I had the honour of playing on five songs over the course of the night. I had an absolute blast! But to be honest, I had just as much fun being in the audience dancing my ass off.

Oh, I was playing mandolin. I probably should’ve mentioned that.

Me on stage with my mandolin.

The first song I played on was The Weight by The Band. There was a real Last Waltz vibe as Brad’s extended family joined him on stage, along with me and and Chris.