Why Mainstream Charts Don't Tell the Full Story

Sure, Billboard, Spotify Global, and Apple Music charts give us an idea of what’s trending, but they often overlook genres, regions, and fresh artists on the rise. Music is way bigger than just what’s playing on the radio or making headlines.

  • Latin America is producing some of the most innovative reggaeton and urbano beats, yet many tracks don’t break into global charts.
  • African artists are reshaping the sound of pop and hip-hop with Afrobeat and Amapiano, but the mainstream media is still catching up.
  • Asian music—beyond K-pop—is exploding with diverse influences, from J-pop to Thai rap.
  • Indie and alternative genres continue to thrive, despite not always being in the streaming service algorithms’ favor.

Our mission? To bring you **the real trends shaping today’s music culture**—not just the ones getting the biggest label push.